Sloane St American Express Pop Up
An effective brand activation relies on creating experiences that resonate with individuals, turning them into loyal customers. With competition at an all-time high, brands are turning to immersive activations to stand out, and our recent winder-themed activation for Amex in London did just that!
Set in central London, this activation transformed a busy London street into a breathtaking winter wonderland, capturing the magic of the season while reminding passersby of the brands identity. Using real-looking silver birch trunks, twinkling fairy lights and a snow covered floor, we created a visually stunning display that did not fail to capture the attention of passersby. This carefully planned environment provided the perfect backdrop for engagement, encouraging visitors to stop and explore!
Not only did this activation create an inviting and memorable atmosphere, but it also became the perfect photo-opportunity, amplifying Amex’s reach. At Event Trees, we specialise in designing bespoke brand activations that transform spaces into perfect reflections of the brand's goals.
Whether it’s a winter wonderland, a bold seasonal installation or a themed campaign, we bring your creative concept to life with professional design and installation of event foliage and decor.
