Samsung Galaxy Z Fold Ultra Brand Activation at Covent Garden
When Samsung unveiled the new Galaxy Z Fold Ultra at London’s iconic Covent Garden, the launch needed an environment as bold and innovative as the device itself. The result was a vibrant brand activation designed to stop visitors in their tracks and create an unforgettable customer experience.
At the heart of the activation were our eye-catching hedge boxes, showcased in an exciting range of new colours that perfectly complemented Samsung's branding. Acting as both a striking visual feature and a smart way to define the event space, the colourful hedge boxes brought energy, creativity, and a fresh modern aesthetic to the bustling piazza.
To soften the contemporary design and create a premium atmosphere, we incorporated real palm trees throughout the activation. Their lush foliage added height, texture, and a touch of luxury, transforming the space into a destination that encouraged visitors to stop, explore, and interact with the new Samsung Galaxy Z Fold Ultra.
Adding to the excitement was a bespoke DJ booth, delivering live music and creating a dynamic atmosphere that drew crowds throughout the day. Combined with the vibrant landscaping and innovative product displays, the activation became a hub of activity, engagement, and social content creation.
The Samsung Galaxy Z Fold Ultra launch demonstrates the power of experiential marketing, where carefully considered event design helps brands connect with audiences in memorable ways. By combining colourful hedge boxes, real palm trees, and live entertainment, the activation successfully transformed a busy public space into an immersive brand experience that reflected Samsung's innovative spirit.
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