Cannes Lions Live: Facebook Brand Activation on the French Riviera

To create maximum visual impact, our team lined the entire pier with a series of bespoke giant artificial trees, creating a striking green pathway that guided visitors through the activation. The space was further enhanced with carefully curated foliage displays and premium potted plants, adding texture, colour, and a natural atmosphere against the backdrop of the Mediterranean coastline.

The installation was designed to complement Facebook's presence at one of the world's leading creative and marketing festivals, providing an inviting environment for networking, meetings, and guest engagement. Combining experiential event design, large-scale artificial tree installations, and luxury outdoor event styling, the activation successfully transformed the venue into a memorable destination throughout the event.

The project highlighted Event Trees' expertise in delivering high-profile international brand activations, outdoor venue transformations, and immersive event environments for global brands.